Website pricing · Southwest Florida
How much does a website cost in Southwest Florida? Here is the straight answer.
At JWCAA, a complete small business website is $2,419, $3,519 or $4,949, one-time. The price depends on how many pages you need, how much SEO is built in and whether you sell or book online. Every package includes a logo, domain, hosting, SSL, professional email, a bot-protected contact form, on-page SEO and analytics. After the included hosting, plan on $234 per year, or a Care plan from $89 per month.
Every price on this page is also published on the BizWiz packages page. The consultation is complimentary, and nothing is billed until you decide to go ahead.
Side by side
Three web packages, each with one published price
Every tier is one hand-coded, fully responsive website. What changes between tiers is page count, how much SEO is built in and whether you need online sales or booking.
| What you get | Web Essential | Web Professional | Web Supreme |
|---|---|---|---|
| Price | $2,419 one-time | $3,519 one-time | $4,949 one-time |
| Pages | Up to 6 | Up to 12 | Up to 20 |
| Logo & brand | Logo design (as in BizWiz Logo) | Logo design or branding refresh | Logo design, branding, redesign or full rebrand |
| Consulting & advisory | 3 hours | 4 hours | 6 hours |
| Hosting & maintenance | 1 year | 1 year | 2 years, including 1 content update per year |
| Domain registration | First year | First year | 2 years |
| Professional email | Up to 3 addresses | Up to 5 addresses | Up to 6 addresses, configured |
| SSL certificate (https) | Included | Included | Included |
| Forms | Contact form with bot and spam protection | Contact plus quote or booking-request forms, all with bot protection | Up to 4 custom forms: job applications, service or quote requests, event RSVPs, and more |
| SEO | Basic on-page SEO: page titles, descriptions, sitemap and Google Search Console submission | Full on-page SEO plus structured data (schema), and service-area and location pages | Everything in Professional, plus SEO on both Google and Bing and a 60-day post-launch SEO check-in |
| Google Business Profile | Not included | Setup & optimization | Setup & optimization |
| Analytics | Google Analytics setup | Google Analytics plus conversion tracking | Google Analytics plus conversion tracking |
| Speed optimization & privacy policy page | Not included | Included | Included |
| Catalog, online payments or live booking | Not included | Not included | Where needed (third-party platform and transaction fees not included) |
| How you pay | 50% to start, balance at completion | 50% to start, balance at completion | 50% to start, balance at completion |
Six pages covers home, about, two or three services and contact. 12 adds location pages for each city you serve. 20 covers everything in the first two tiers, plus a catalog, an online store, a booking calendar or a business with many distinct services. Not included in any package: domain premiums, e-commerce or booking platform fees and their transaction fees, print production and stock photography. These are third-party costs, not JWCAA fees.
Which one fits most businesses?
Web Professional is the right size for most service businesses: more pages and full local SEO with location pages and schema, without e-commerce. Web Essential suits a business that needs to look legitimate, be found by name and take inquiries from a phone. Web Supreme is for a product catalog, online payments, live booking or a full rebrand.
Web design in your city
JWCAA works from Old 41 Road in Bonita Springs and builds for businesses across Lee and Collier counties. Each city page covers what a website needs to do there.
The full lists
Exactly what each package includes
The same inclusions published on the BizWiz page, line for line. If it is on the list, it is in the price.
Up to 6 pages
BizWiz Web Essential
$2,419 one-time
A complete, professional site for a business that needs to look legitimate, be found by name and take inquiries from a phone.
- Up to 6 pages
- One fully responsive site that works on every device
- Logo design (as in BizWiz Logo)
- 3 hours consulting & advisory
- Domain registration (first year)
- 1 year hosting & maintenance
- Up to 3 professional email addresses
- Contact form with bot and spam protection
- SSL certificate (secure https)
- Basic on-page SEO: page titles, descriptions, sitemap and Google Search Console submission
- Google Analytics setup
After year 1: hosting $234 per year, or move to a BizWiz Care plan.
Up to 12 pages
BizWiz Web Professional
$3,519 one-time
The middle ground: more pages and full local SEO with location pages and schema, without e-commerce. The right size for most service businesses.
- Up to 12 pages
- Fully responsive
- Logo design or branding refresh
- 4 hours consulting & advisory
- Domain registration (first year)
- 1 year hosting & maintenance
- Up to 5 professional email addresses
- Contact plus quote or booking-request forms, all with bot protection
- SSL certificate
- Full on-page SEO plus structured data (schema) so Google understands your business
- Local SEO: service-area and location pages
- Google Business Profile setup & optimization
- Google Analytics plus conversion tracking
- Speed optimization
- Privacy policy page
After year 1: hosting $234 per year, or BizWiz Care.
Up to 20 pages
BizWiz Web Supreme
$4,949 one-time
Everything in Web Essential and Web Professional, plus the room for a product catalog, online payments or live booking. A full rebrand if you need one, and two years of hosting and domain registration with a content update built into each year.
- Everything in BizWiz Web Essential and Web Professional: schema, local SEO, Google Business Profile, analytics and conversion tracking, speed optimization and privacy page
- Up to 20 pages
- Fully responsive
- Product or service catalog, take payments online / payment processing, and/or live online booking where needed (third-party platform and transaction fees not included)
- Up to 4 custom forms — job applications, service or quote requests, event RSVPs, and more
- Logo design, branding, redesign or full rebrand
- 6 hours consulting & advisory
- 2 years hosting, maintenance and domain registration (2 years total), including 1 content update per year
- Up to 6 professional email addresses, configured
- Powerhouse SEO: on both Google and Bing
- 60-day post-launch SEO check-in
SEO results typically take two months or more to establish, which is what the 60-day check-in is for. Yahoo search runs on Bing’s index, so covering both engines is standard. After year 2: hosting $234 per year, or BizWiz Care.
50% deposit to start, balance due at completion. Every invoice is sent through Square. Inquiries go to Jessica personally, not a sales inbox.
After launch
What a website costs to keep
A website is not a one-time purchase. Every web package includes its first year of hosting and maintenance, two on Web Supreme. After that you choose how much help you want, and your domain stays in your name and the site stays yours either way.
| Option | Price | What it covers | Terms |
|---|---|---|---|
| Hosting only | $234 per year | Managed hosting with SSL after the hosting included in your web package ends, for owners who do not need edits or monitoring. | Move up to a Care plan at any time. |
| BizWiz Care Basic | $89 per month | Hosting plus SSL, weekly backups, security & uptime monitoring, software and security updates, up to 30 minutes of content edits per month and email support. | Month-to-month. Cancel with 30 days’ notice. |
| BizWiz Care Plus | $149 per month | Everything in Care Basic, plus up to 2 hours of edits per month, a monthly performance report (traffic, leads, speed) and priority response. | Month-to-month. Cancel with 30 days’ notice. |
| BizWiz SEO Local | $399 per month | Google Business Profile management & weekly posts, monthly on-page optimization, local citation building & NAP consistency cleanup, review-request system setup, keyword rank tracking and a monthly report. | 3-month minimum, then month-to-month. Cancel with 30 days’ notice. JWCAA-built websites only. |
| BizWiz SEO Growth | $799 per month | Everything in SEO Local, plus 2 new SEO pages or articles per month, link building & outreach, competitor analysis and a quarterly strategy call. | 3-month minimum, then month-to-month. Cancel with 30 days’ notice. JWCAA-built websites only. |
Hosting only, or a Care plan?
Hosting only keeps the site online with SSL. A Care plan adds the maintenance that keeps a site from quietly breaking, plus a monthly allowance for the edits every business needs: seasonal offers, new photos, staff changes, price updates.
Do you need an SEO retainer?
Not necessarily. Every web package includes the SEO fundamentals. A retainer makes sense in a competitive category, or when you want to grow beyond your home city. The 3-month minimum exists because search results take time: Google typically needs two months or more to reflect new pages, citations and profile activity. More about SEO & local search →
What moves the number
What raises or changes a quote
The web packages have fixed prices because they have fixed scopes. These are the things that move a project from one price to another, or outside a package entirely. Anything outside a package gets a written quote before work starts.
Pages, SEO and online sales
Three things move a site from one tier to the next: page count (up to 6, up to 12 or up to 20), how much SEO is built in, and whether you need online sales or booking. Web Professional adds location pages for each city you serve, structured data and Google Business Profile setup. A product catalog, online payments or live booking is what Web Supreme is for.
Custom development
Databases, customer or staff portals with logins, online applications, dashboards, payment processing and tools built around the way your business runs go beyond a marketing website. They are custom development, sized by what the system has to do and quoted after a discovery consultation, not part of the packages.
Extra design and revision time
Each web package lists its consulting hours on its card above. The logo in Web Essential is designed as in BizWiz Logo: two original concepts and two rounds of revisions. Additional design or revision time is $79 per hour, and so are site changes beyond a Care plan allowance.
Third-party costs
Some costs belong to other companies: domain premiums, e-commerce or booking platform fees and their transaction fees, print production and stock photography. Stock photos are not billed by JWCAA; if you want a specific stock image, you provide it or pay the source directly.
Writing the pages is part of the process. Page copy is written with you, based on your consultation and the keywords your customers actually search, and you review and approve everything before design starts. If you already have copy, it is edited for the web and for search.
Ways to get online
DIY builder, template or hand-coded?
There are three common ways to put a small business online, and the price you pay to launch is only part of the cost. What matters just as much is how the site performs on a phone, what it takes to keep it running and who owns it.
DIY website builder
The quickest way online, and fine if the phone already rings enough. The trade-offs show up later: a free builder site usually carries the builder’s branding, rarely ranks for searches like ‘your service + your city’ and often does not work well on a phone. When you outgrow it, a rebuild with redirects keeps any address that already ranks.
Theme or template site
A ready-made design, shared with every other business that picked the same template. Theme sites lean on plugins that need updates and security patches every month, and template bloat slows pages down on a phone.
Hand-coded, the JWCAA way
Every page written in HTML and CSS, with no page builder, no theme, no plugins to patch and no monthly platform fee. Pages load fast on a phone, forms are bot-protected, SEO basics ship with the site, and the domain and site files are yours, so no vendor can hold your site hostage.
See it for yourself. A 51-page site built this way for an exterior cleaning company, with service pages, city pages and bot-protected estimate forms, scores 88 on Lighthouse mobile. Open it on your phone at pwpfla.com, or browse more on the portfolio page.
Before you pay anyone
Six questions to ask any web designer
Whoever you hire, get these answers before a deposit changes hands. Here is how JWCAA answers each one.
Who owns the domain and the files?
The domain is registered in your name, the site files are yours, and logo files are delivered in every format with ownership transferred. If we part ways, you leave with all of it.
What does hosting cost after year one?
Managed hosting with SSL is included for the first year, two on Web Supreme. After that it is $234 per year, or a BizWiz Care plan from $89 per month.
How do the forms stop spam?
Every form is protected by Cloudflare Turnstile, a hidden honeypot field and server-side verification, then delivered to your inbox and logged to a spreadsheet you own. No open email addresses for bots to harvest.
What SEO is included at launch?
Page titles, descriptions, a sitemap, Google Search Console submission and Google Analytics come with every package. Web Professional and Web Supreme add structured data, location pages and Google Business Profile setup.
Who do I call after launch?
JWCAA, and Jessica is the person you work with. A Care plan includes a monthly allowance of content edits, 30 minutes on Care Basic and 2 hours on Care Plus, with email support on Basic and priority response on Plus. Changes beyond the allowance are $79 per hour.
Will I see it before it goes live?
Yes. You review every page on a private staging link before launch. If you are replacing an old site, its page addresses are redirected so you keep your search history.
Website cost FAQ
Common questions about price
How much does a small business website cost in Southwest Florida?
At JWCAA, BizWiz web packages are published at $2,419, $3,519 and $4,949, one-time. Each includes a logo, domain, hosting, professional email, SSL, a bot-protected contact form, on-page SEO and analytics. Custom builds such as portals and databases are quoted after a consultation. After the included hosting period, hosting is $234 per year, or you can move to a BizWiz Care plan.
Are there monthly fees?
Not to launch. Every web package is a one-time price that includes the first year of hosting and maintenance, or two years on Web Supreme. After that you choose: hosting only at $234 per year, or a BizWiz Care plan at $89 or $149 per month that adds backups, monitoring, updates and a monthly allowance of content edits. SEO retainers are optional.
How and when do I pay?
Web packages are 50% to start and the balance at completion. Monthly plans are billed each month. Every invoice comes through Square, and nothing is billed until you decide to go ahead. If you already have an invoice, use the Pay Your Invoice page.
Which web package do most service businesses need?
Web Professional, at $3,519. It adds full on-page SEO with structured data, service-area and location pages, and Google Business Profile setup to everything in Web Essential, without e-commerce. If you only need to look legitimate, be found by name and take inquiries from a phone, Web Essential does that. If you sell products, take payments or bookings online, or need a full rebrand, that is Web Supreme.
What is not included in the price?
Third-party costs: domain premiums, e-commerce or booking platform fees and their transaction fees, print production and stock photography. Design or revision time beyond what a package includes is $79 per hour. Databases, portals and other custom development are quoted separately after a consultation.
Is the consultation really free?
Yes. Every engagement starts with a complimentary consultation, by phone, video or in person in Bonita Springs, with no obligation at the end of it. You leave with an honest recommendation and a price: a published BizWiz package if one fits, or a written quote for custom work.
Let’s get started
Want an exact price for your website?
Book a complimentary consultation. Tell Jessica what you are building, and leave with a recommendation and a price, whether or not you hire us.